Monday, September 22, 2014

Visual Literacy Part 1



The cinematographer used the following techniques to stir emotions in the commercial...

  • Personification (They made the lamp like a baby)
  • Music (The music was sad)
  • Weather (Rainy, cold, windy, at night)
  • Camera Angles (Different perspectives of characters)
  • Focus (Different focuses on things)
  • Lighting (Dull, dark, bright)
  • Setting (Different settings)
  • Speed (Slow pace)

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